Advertising at Checkout Counters

A format with an exceptional visual impact that urges the customer to make an impulse purchase. The checkout counter is the only place in the store where the customers spend time at ease. The purchase process is almost complete; the customers are no longer thinking about their shopping list; they have time to look around; they search for any information that can help them pass the time while waiting in line, at which point they are highly perceptive of the message.