Advertising on Stairs/Escalators

A format that strongly directs the potential customer’s attention to the communication message. The specific nature of the format allows the implementation of more complex creative solutions. Since the customer must spend a certain amount of time on the escalator (about 30 seconds) or on ordinary stairs (in which case the time depends on their walking speed), this format allows the communication of a long or more complex message. Suitable for all product categories, but it is precisely the long exposure to the message that makes it ideal for presenting new products.