While everyone fights for attention online, you can be where the audience is truly watching.
No skipping. No notifications. No distractions.
A bus passenger has a three-hour journey ahead. They can’t change the channel. They can’t close the window. They’re looking straight ahead, right at the screen.
This is your opportunity.
Digital LCD screens in intercity buses have become one of the most effective, yet underused advertising platforms – and it’s time to make the most of them.
National reach. Local relevance.
A campaign through LCD screens covers over 100 intercity lines daily, including Arriva and Čazmatrans.
Your ad is displayed on routes connecting all major cities and smaller towns across Croatia.
- Daily reach: up to 6,000 passengers (one-way)
- Monthly reach: up to 300,000 people
Focused attention. Prolonged exposure.
- 2 digital LCD screens per bus – visible from every seat
- Average trip duration: 3 hours
- Ad display: 30–40 times per ride
This is not an ad that disappears in 5 seconds. It’s a message that travels with the passenger and stays with them long after the journey ends.
The ideal audience:
- Students – curious, digitally fluent, open to new brands
- Working professionals – strong purchasing power, independent decision-makers
- Tourists and international travelers – relaxed and receptive to new suggestions
The ideal medium for brands that want to:
- Be present in multiple regions at the same time
- Promote everyday services (banking, telecom, fashion, beverages, delivery…)
- Direct users to stores or online channels
- Drive downloads of mobile apps or digital services
- Reach a younger, mobile, and frequently traveling audience
Leverage visibility where no one else is looking
In a sea of ads competing for attention on phones and screens, you can be present where others aren’t – and where people are genuinely watching.
A digital bus ad isn’t in the background – it’s front and center.
Interested in a campaign?
Reach out to us – while everyone is chasing clicks online, you can be the first to stand out in real life.
